Company doesn’t mention itself that it’s creating authentic products, it puts them to the market and the product speaks for itself. The idea is to play with people’s moral compasses and convince them the product is worth it. People value authenticity, and in reverse psychology marketing, the company and its products look more honest and genuine with the customers. People respect so-called “quiet companies” more, as they just focus on their own work, make hard-earned profits and give their best to the customers without overextending themselves. Sometimes the attention comes through your work, and the less is more ideology is partly based on it. I see this to be true, as I am often annoyed if I see someone trying to be the center of attention.
In the book, Foscht says that people are less impressed with companies and individuals who seek to draw attention to themselves. The idea is to create certain value, mystique, and allure to the market, which pulls people. In reverse psychology marketing, offering less is the basic concept. This has become a term called over-marketing. Traditional tendency for marketing seems to be to offer more to customers, more variety, more selection, more features, more stores, more brand extensions and more promotions and so on. He sees that less is more, and traditional marketing signs have come to an end, and those step aside for creating mystery, network buzz marketing and the human need for authenticity. Reverse psychology marketing and so-called pull-marketing is slowly replacing traditional ways.
In his book, Foscht though sees things differently through reverse psychology. Usually when thinking about marketing, we think about explosive things that catch the eye instantly, and it makes sense to do so. And it is, there is just more than one way to do it.
This is a classic principle with marketing, at least one I have always thought to be true. Those who are familiar with marketing know, that marketing is all about getting publicity, and the more the better.
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